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Dr Hal's Top Trumps, Brighton University

Preview Consulting asked me to help with audience strategy and brand planning for an educational toy re-brand. Dr Hal is a successful science communicator, running road shows and events for children. The company were looking for market positioning, a design brief and brand direction for his Top Trumps card game.

I carried out consultation with a variety of community groups, including children and teachers, and created a strategic marketing brief with key messages and brand recommendations.