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Fit for purpose

Watching my dog (a field spaniel) very effectively spring birds from their hiding places with no training at all, it occurred to me how important fitness for purpose is. Ray is very efficient at running very fast at birds in fields in the country. He’s not so hot on hanging around in urban parks without upsetting small children who don’t like exuberant hounds.

It’s the same in heritage and cultural projects. Think hard about the purpose of an element of your project before you work out how to achieve that. A film might be the best way of telling a story. Some software might. An art installation might say a thousand times more than a graphic panel. When the media meets the message head on, you’ll say something really well.

David Byrne’s Playing the Building exhibition does one thing and it does it LOUD.